Your 2017 Content Marketing Goal: Give the People What They Want

Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way.

From brand awareness to an increase in their email subscribers to nurtured leads, content marketers are putting their work to a wide variety of uses.

But regardless of the business objectives for your content in 2017, the content experts during a B2C roundtable discussion at Content Marketing World identified one overarching goal that should inform each and every piece of content — it should be centered on your audience.

Whether you strive to increase leads or retain customers, your content needs to give the audience what it wants.

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