Why you should hire a copywriter for your website

There’s is nothing that annoys me more than seeing badly written content on a website. If it’s a site that I am looking to buy something from then it would definitely make me think twice before I bought anything from them.

As a professional copywriter I’m bound to say that aren’t I? But if that was your website, how would you feel about losing a potential customer simply through sloppy copy?

Here are my top 5 reasons for hiring a professional copywriter to write your website.

  1. You’re too close to it
    You’re the expert, it’s your company but you’re not a wordsmith. Your website has probably cost you an awful lot, and along with images, designs and photography it looks fabulous – don’t let it fall at the last hurdle. A professional copywriter will be less inward looking and more objective.
  2. Return on Investment
    After spending all that money on making your website look fabulous, it now needs to start earning its keep i.e generate leads. Copy is your online sales tool. Do you really want it to be riddled with spelling mistakes and bad grammar?
  3. Sell the sizzle 
    You’ve heard the saying, sell the sizzle not the sausage? Good copywriting will do exactly that. Carefully crafted words will sell the benefits of your product and service, resulting in high quality leads for your business.
  4. Tailored copy
    Ay copywriter worth their salt will start with building a persona (or several) to really get inside the head of your potential client. The copy will then cater for the different needs of your client, all gently leading them down through your sales funnel.
  5. We will not apologise!
    I use the royal ‘we’ and I hope I speak for copywriters everywhere when I tell you that we will ask ALOT of questions, for which we will not apologise! It’s important we get a full understanding of you, your product/service and your company values.

All this gives the copywriter the tools they need to create compelling, action orientated copy that will work for you.

For a FREE review of your website copy drop me an email on [email protected]

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