Category: Marketing

Email marketing DOES work…

…You just have to know HOW.   Would anyone miss your content if you didn’t publish it? Harsh question and the chances are the answer is probably No. Don’t worry, you’re not on your own. How many email newsletters do you receive every single day in your inbox that simply get deleted? The subject line puts you to sleep before… Read more →

brand awareness

Create FIREWORKS around your brand

With so much white noise going on across the web and social media, how do you create a buzz around your brand? Here are top 5 tips to make sure your brand is as lively as a FIREWORK! Have a strategy Let’s say you have a new product launch on the first of next month (just in time for Christmas).… Read more →

How to get free PR

How to get free PR

If you’re a start up business the cost for engaging a PR agency can, in some cases, be expensive. However, in a world of 24 hour news that’s delivered at lightning speed many online news sites are crying out for content. We’ve scoured the web and found a few free PR easy wins that, if you’re confident in writing, you… Read more →

4 Ways Your Sales Team Can Help Your Content Marketing

4 Ways Your Sales Team Can Help Your Content Marketing

I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another. Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of […] Click here to view original web page at contentmarketinginstitute.com Read more →

3 Customer Research Tactics to Help Content Creation

3 Customer Research Tactics to Help Content Creation

As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to […] Click here to view original web page at contentmarketinginstitute.com Read more →

Say Cheese for These 7 Free Stock-Photo Sites

Say Cheese for These 7 Free Stock-Photo Sites

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch? Perhaps all you need is a high-quality […] Click here to view original web page at contentmarketinginstitute.com Read more →

Twitter Ads: How to Advertise With Twitter

Twitter Ads: How to Advertise With Twitter

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? To explore what you need to know to get started with Twitter ads, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […] Click here to view original web page at www.socialmediaexaminer.com Read more →

Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites. We’ve talked about Panda and Penguin on the blog previously and… Read more →

Inside the Mind of a Journalist in the Business of Content Marketing

Inside the Mind of a Journalist in the Business of Content Marketing

Inside the Mind of a Journalist in the Business of Content Marketing Cameron Conaway straddles two worlds. He’s an award-winning freelance investigative reporter focused on human rights. He’s also the content marketing manager for Flow, a task-management solution. Cameron believes journalists’ ethos can inspire marketing teams, and he entreats marketers to take bigger risks with content. CCO: Few marketers hire… Read more →

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