Why you should hire a copywriter for your website

There’s is nothing that annoys me more than seeing badly written content on a website. If it’s a site that I am looking to buy something from then it would definitely make me think twice before I bought anything from them. As a professional copywriter I’m bound to say that aren’t I? But if that was your website, how would… Read more →

Email marketing DOES work…

…You just have to know HOW.   Would anyone miss your content if you didn’t publish it? Harsh question and the chances are the answer is probably No. Don’t worry, you’re not on your own. How many email newsletters do you receive every single day in your inbox that simply get deleted? The subject line puts you to sleep before… Read more →

top seo tips

Case Study: The IFA & SEO

Sounds almost like a fairytale doesn’t it – the IFA and the SEO all lived happily ever after. Well, not quite but I thought I would share a recent workshop with you as it’s a situation I hear about all the time. Simon is a financial training coach, working with accountants. He had his website built in 2007 and has… Read more →

brand awareness

Create FIREWORKS around your brand

With so much white noise going on across the web and social media, how do you create a buzz around your brand? Here are top 5 tips to make sure your brand is as lively as a FIREWORK! Have a strategy Let’s say you have a new product launch on the first of next month (just in time for Christmas).… Read more →

How to get free PR

How to get free PR

If you’re a start up business the cost for engaging a PR agency can, in some cases, be expensive. However, in a world of 24 hour news that’s delivered at lightning speed many online news sites are crying out for content. We’ve scoured the web and found a few free PR easy wins that, if you’re confident in writing, you… Read more →

An interview with Cat Yaffe, Editor

I recently met the lovely folks over at Helm CoWorking in Doncaster. I reviewed the space for Topic UK and you can read that article here. They then said they would like to interview me, which made a pleasant change to be honest! You can read all about it here. Do you have a success story you’d like to share?… Read more →

4 Ways Your Sales Team Can Help Your Content Marketing

4 Ways Your Sales Team Can Help Your Content Marketing

I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another. Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of […] Click here to view original web page at contentmarketinginstitute.com Read more →

3 Customer Research Tactics to Help Content Creation

3 Customer Research Tactics to Help Content Creation

As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to […] Click here to view original web page at contentmarketinginstitute.com Read more →

Say Cheese for These 7 Free Stock-Photo Sites

Say Cheese for These 7 Free Stock-Photo Sites

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch? Perhaps all you need is a high-quality […] Click here to view original web page at contentmarketinginstitute.com Read more →

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