Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites. We’ve talked about Panda and Penguin on the blog previously and… Read more →

Inside the Mind of a Journalist in the Business of Content Marketing

Inside the Mind of a Journalist in the Business of Content Marketing

Inside the Mind of a Journalist in the Business of Content Marketing Cameron Conaway straddles two worlds. He’s an award-winning freelance investigative reporter focused on human rights. He’s also the content marketing manager for Flow, a task-management solution. Cameron believes journalists’ ethos can inspire marketing teams, and he entreats marketers to take bigger risks with content. CCO: Few marketers hire… Read more →

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

The Content Marketer’s Guide to Social Media Survival: 50+ Tips Social media is one of the best ways to help marketers share their content. Just how popular have these channels become for content distribution? According to 2016 research from CMI and MarketingProfs, B2B marketers distribute content on an average of six social media channels, and B2C marketers use seven —… Read more →

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice from Experts

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice from Experts

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice from Experts We all need to make our content engaging, but what does that mean? As SiteTuners CEO Tim Ash says, “Engaging content simply means ‘useful to the visitor.’” Some of the experts speaking at Content Marketing World this September share their ideas on how to define engaging content, how… Read more →

Live Video: Creative Ways to Do a Live Show on Facebook

Live Video: Creative Ways to Do a Live Show on Facebook

Live Video: Creative Ways to Do a Live Show on Facebook   Do you broadcast live video? Have you considered hosting a regular show on Facebook Live? To discover creative ways to use Facebook Live, I interview Lou Mongello. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed… Read more →

How to Create Sticky Content With 3 Livestreaming Apps

How to Create Sticky Content With 3 Livestreaming Apps

How to Create Sticky Content With 3 Livestreaming Apps Livestream has made a jaw-dropping splash on the social media circuit. With apps like Periscope, Snapchat, and Facebook Live, just about anyone can livestream from anywhere. This is quite an incredible technology for brands. Livestream is different from traditional video in that it is broadcast in real time. It’s also interactive,… Read more →

Google Updates

Part Two – Content Marketing for SEO

Panda, pigeon, penguin, pirate – any of these sound familiar? Unless you’re a web developer, work for Google or are a bit of a geek (I’m a self-confessed geek!) then they probably haven’t entered your world. Well they have Jim, but not as you know it. All of the above are just a few of the Google updates that have… Read more →