An interview with Cat Yaffe, Editor

I recently met the lovely folks over at Helm CoWorking in Doncaster. I reviewed the space for Topic UK and you can read that article here. They then said they would like to interview me, which made a pleasant change to be honest! You can read all about it here. Do you have a success story you’d like to share?… Read more →

4 Ways Your Sales Team Can Help Your Content Marketing

4 Ways Your Sales Team Can Help Your Content Marketing

I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another. Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of […] Click here to view original web page at contentmarketinginstitute.com Read more →

3 Customer Research Tactics to Help Content Creation

3 Customer Research Tactics to Help Content Creation

As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to […] Click here to view original web page at contentmarketinginstitute.com Read more →

Say Cheese for These 7 Free Stock-Photo Sites

Say Cheese for These 7 Free Stock-Photo Sites

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch? Perhaps all you need is a high-quality […] Click here to view original web page at contentmarketinginstitute.com Read more →

Twitter Ads: How to Advertise With Twitter

Twitter Ads: How to Advertise With Twitter

Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? To explore what you need to know to get started with Twitter ads, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […] Click here to view original web page at www.socialmediaexaminer.com Read more →

Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites. We’ve talked about Panda and Penguin on the blog previously and… Read more →

Inside the Mind of a Journalist in the Business of Content Marketing

Inside the Mind of a Journalist in the Business of Content Marketing

Inside the Mind of a Journalist in the Business of Content Marketing Cameron Conaway straddles two worlds. He’s an award-winning freelance investigative reporter focused on human rights. He’s also the content marketing manager for Flow, a task-management solution. Cameron believes journalists’ ethos can inspire marketing teams, and he entreats marketers to take bigger risks with content. CCO: Few marketers hire… Read more →

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

The Content Marketer’s Guide to Social Media Survival: 50+ Tips Social media is one of the best ways to help marketers share their content. Just how popular have these channels become for content distribution? According to 2016 research from CMI and MarketingProfs, B2B marketers distribute content on an average of six social media channels, and B2C marketers use seven —… Read more →

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice from Experts

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice from Experts

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice from Experts We all need to make our content engaging, but what does that mean? As SiteTuners CEO Tim Ash says, “Engaging content simply means ‘useful to the visitor.’” Some of the experts speaking at Content Marketing World this September share their ideas on how to define engaging content, how… Read more →

Live Video: Creative Ways to Do a Live Show on Facebook

Live Video: Creative Ways to Do a Live Show on Facebook

Live Video: Creative Ways to Do a Live Show on Facebook   Do you broadcast live video? Have you considered hosting a regular show on Facebook Live? To discover creative ways to use Facebook Live, I interview Lou Mongello. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed… Read more →